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Pro New Typography

Kurt Schwitters

1887 — 1948

Artist painter poet spatial artist graphic designer and typographer
Kurt Schwitters 1926 Kurt Schwitters — Wikimedia

Position in the Debate

Kurt Schwitters was born on June 20, 1887 in Hanover, Germany, and died on January 8, 1948 in Kendal, England. He was a versatile artist who worked as a painter, poet, graphic designer and typographer, developing a Dadaist »total world view« under the keyword »Merz«.

Typographic Work and New Typography: Schwitters worked in several genres and media, including graphic design and typography. His typographic work was closely connected to his Merz art, in which he created collages from newspaper clippings, advertisements and refuse starting in 1919. He transferred this technique to his typographic designs, combining text and image in innovative ways.

Role in Elementary Typography: In 1928, Schwitters initiated the artist association »die abstrakten hannover« (the abstract hanover), whose founding members included Hans Nitzschke, Friedel Vordemberge-Gildewart, Karl Buchheister and Rudolf Jahns. This group represented constructivist and abstract design principles that also shaped elementary typography. Schwitters' work combined Dadaist freedom with constructivist order, making him a bridge figure between these two movements.

Artistic Publications: Schwitters actively produced artistic journals, illustrated works, and advertisements. His typographic works were characterized by experimental layouts, the use of found text elements, and a rejection of traditional hierarchical design. Around 1918, he began incorporating street litter directly into his artworks, which also revolutionized his approach to typography.

Emigration and Late Work: Denounced as »degenerate« by the Nazis, Schwitters emigrated to Norway in January 1937 and to England in 1940. Despite the difficult circumstances in exile, he continued his artistic work and created works combining typography, collage and painting until his death in 1948.


Texts in the Archive · 3 entries

1922 · De Stijl. Sgravenhage 5 (August 1922) K.I. Constructivist International Creative Working Collective The Constructivist International (1922) calls for a collectively organized and internationally connected practice of design, grounded not in subjective expression but in the real demands of modern life. Design must be practical, logical, materially conscious, and socially transformative. Individualistic, emotionally driven art production is considered outdated. Only organized collaboration can create a new form of life-shaping creativity. as editor 1923 Topography of Typography Lissitzky defines typography as the optical, spatial, and energetic organization of content: letters shape concepts rather than merely conveying words, and book space must follow the tensions of thought and the laws of typographic mechanics. The printed book becomes a bioscopic sequence of vision yet is historically superseded—toward an expanded »electro-library« in which typographic design operates as the construction of visual meaning. 1924 · Merz. Pelikan-Nummer. Hannover (1924) — 11 Theses on Typography Schwitters sets out ten programmatic theses on typography as an art form: design is not a depiction of textual content but an expression of its tensions (citing Lissitzky). He demands simplicity, clarity, and the rejection of ornament — the impersonal printing type is superior to any individual artist’s hand, photography superior to drawing. Schwitters criticizes previous advertising art as individualistic and ignorant of consistent design, arguing that rigorous typography is the superior means of advertising. The reader judges a product by the impression of its advertisement, not by the text itself.

Facts & Data

Born
1887
Died
1948
Public Domain
● Public domain since 2019

Sources

  • https://en.wikipedia.org/wiki/Kurt_Schwitters